Charming Shoppes, Inc. (Nasdaq: CHRS), a leading multi-brand apparel retailer
specializing in women’s plus apparel, today announced executive and management
appointments. The Company also announced it has ceased the exploration of the
sale of its Figi’s food business, and announced the voting results of its 2009
Annual Meeting of Shareholders.

Anthony M. Romano has been appointed Executive Vice President – Global
Sourcing and Business Transformation, effective immediately. Romano joined
Charming Shoppes in February 2009, with responsibility for executing the
Company’s business transformation and cost reduction initiatives. His role has
been expanded to include the important functions of global sourcing,
distribution, logistics, quality control and quality assurance. Romano will
continue to report to President and Chief Executive Officer, Jim Fogarty.

Romano served as Executive Vice President – Chief Supply Chain Officer of Ann
Taylor, Inc. from 2005 through 2008, with responsibilities that included Supply
Chain and Corporate Operations. He joined Ann Taylor in 1997 as Sr. Vice
President of Logistics, and later assumed additional responsibility for
Purchasing Operations prior to his appointment as Executive Vice President. From
1988 through 1996, Romano held a number of financial and operational roles at
Charming Shoppes, Inc., culminating in his appointment as Vice President of
International Operations.

Additionally, the Company announced that Bill Bass has accepted the permanent
role of President of the Company’s Charming Direct division, with responsibility
for building the Company’s e-commerce businesses — www.lanebryant.com,
www.fashionbug.com, and www.catherines.com. Bass joined Charming Shoppes January
2009 in a consulting capacity, with responsibility for upgrading the Company’s
e-commerce platforms. Bass will continue to report to Jim Fogarty.

Bass has significant expertise in e-commerce and direct marketing. In 2006,
he co-founded Fair Indigo, a multi-channel retailer of women’s and men’s fair
trade apparel. In 1999 he joined Lands’ End, where he served as Senior Vice
President of e-commerce and international. While at Lands’ End, Bass led the
growth of the e-commerce business while pioneering industry-leading technology
such as live customer help, virtual models and custom clothing. After Lands’ End
became part of Sears, Roebuck & Co., Bass served as the Vice President and
General Manager of the direct-to-consumer business at Sears until 2005. Prior to
Lands’ End, he was Group Director of Research for e-commerce and new media for
Forrester Research, Inc.

Lisa J. Batra joins the Company as Director of e-commerce for the Fashion Bug
brand. Batra’s direct-to-consumer experience of more than 10 years includes
product management positions at Bath & Body Works and QVC, Inc. Most
recently, she was employed by the Lowe’s Companies, Inc. as the head of
marketing for lowes.com, with responsibility for marketing, strategy and
execution of that company’s e-commerce site.

Kimberly Aylward has joined the Company as Director of e-commerce for the
Catherines brand. Aylward joins the Company following 12 years at Garnet Hill,
Inc., where she served in management positions of increasing responsibility,
culminating in her position as Director of Web Merchandising and Cross-Brand
Business Development. She brings extensive experience in the areas of
multi-channel marketing, web merchandising, advertising, and public relations.

Both Batra and Aylward will report to Bill Bass, President – Charming Direct,
with responsibility for developing online content and strategies, and driving
the sales and profitability of their respective brand’s direct-to-consumer
business.

Michele B. Pascoe has joined the Company as Division CFO – Vice President,
Finance for the Fashion Bug brand. She will report to Jay Levitt, President –
Fashion Bug, and Eric M. Specter, the Company’s Executive Vice President and
Chief Financial Officer, with responsibility for leading Fashion Bug’s finance
function, including financial planning and analysis, and providing guidance to
drive financial performance through analysis and strategic planning. Pascoe
possesses a strong 20+ year career in finance with a number of apparel
manufacturers and retailers. Most recently, she held the role of Chief Financial
Officer with Taryn Rose International. Previous positions included CFO/COO with
Rachel Ashwell Designs, Inc./Shabby Chic, and Group CFO of Warnaco Swimwear,
along with senior finance roles at other Warnaco divisions.

..

Brett R. Schneider has been appointed Division CFO – Vice President, Finance
for the Catherines brand. He will report to Carol Williams, President –
Catherines, and Eric M. Specter, with responsibility for leading Catherines’
finance function, including financial planning and analysis, and providing
guidance to drive financial performance through analysis and strategic planning.
Schneider joined Charming Shoppes in 1996 and has held a number of positions
within the Company’s finance division. Most recently, he served Charming Shoppes
as the Division CFO – Vice President for the combined finance group of the
Fashion Bug brand, Catherines brand and Outlet stores division.

Joseph Long has been appointed Director, Finance for the Outlet stores
division. He will report to MaryEllen MacDowell, President – Outlets, and Eric
M. Specter, with responsibility for leading the Outlets’ finance function,
including financial planning and analysis, and providing guidance to drive
financial performance through analysis and strategic planning. Long joined
Charming Shoppes in 1995, and has held finance positions of increasing
responsibility since that time. He most recently served as Director, Finance,
for the combined finance group of the Fashion Bug brand, Catherines brand and
Outlet stores division.

Jeffrey H. Liss has been appointed Vice President – Strategy, with
responsibility for development and management of strategic activities of the
Company, including existing key strategic initiatives such as expense
reductions. Additionally, he will oversee the collection and analysis of
competitive market and consumer insights. He will continue to report to Tony
Romano. Liss joined Charming Shoppes in 2004. Previous to Charming Shoppes, he
held senior management positions with Deloitte Consulting and Coopers &
Lybrand Consulting.

Jim Fogarty, President and Chief Executive Officer commented, “I would like
to welcome Michele, Lisa and Kimberly to Charming Shoppes, and congratulate
Tony, Bill, Brett, Jeff and Joe and on their new roles. We are strengthening our
team at Charming Shoppes and our organization continues to be excited about the
opportunities in front of us.”

The Company also announced it has discontinued its exploration of the sale of
its Figi’s Gifts in Good Taste catalog business, based in Wisconsin. In August
2008, the Company initiated that process as a step in its strategy to refocus
the Company’s energies on its core brands, but stated it would only enter into a
transaction at an acceptable valuation, which has not been achieved.

Additionally, the Company announced the voting results following its 2009
Annual Meeting of Shareholders, held June 25, 2009:

Shareholders re-elected the following directors for a one-year term:

– Arnaud Ajdler, Michael C. Appel , Richard W. Bennet, III, Yvonne
M.
Curl, James P. Fogarty, Michael Goldstein, Katherine M. Hudson,
Alan
Rosskamm, and M. Jeannine Strandjord.

In addition, Charming Shoppes’ shareholders voted in favor of all of the
Company’s proposals for the 2009 Annual Meeting of Shareholders, which included:

– Re-approval of the material terms of the performance goals under
the
Company’s 2004 Stock Award and Incentive Plan to preserve
Charming
Shoppes’ tax deductions in accordance with Section 162(m) of
the
Internal Revenue Code; and,

– Ratification of the appointment of Ernst & Young LLP as
independent
auditors of Charming Shoppes to serve for the 2010 fiscal
year.

At May 2, 2009, Charming Shoppes, Inc. operated 2,272 retail stores in 48
states under the names LANE BRYANT((R)), LANE BRYANT OUTLET((R)), FASHION
BUG((R)), FASHION BUG PLUS((R)), CATHERINES PLUS SIZES((R)), and PETITE
SOPHISTICATE OUTLET((R)). Please visit www.charmingshoppes.com for additional
information about Charming Shoppes, Inc.

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